Chronic Cellars Purple Paradise 2017 (California) - Wine Review

Want something for your Halloween party? You might want to look at tonight's red wine review that is sure to please your guests with it's Halloween-themed label. It just arrived at the LCBO and is widely available across Ontario, just in time for Halloween festivities.

It is produced by Chronic Cellars, a California winery that came together in 2004 when brothers Josh and Jake Beckett combined their winemaking skills with their wit and humour to turn an idea into reality using two tons of the best – or 'chronic' – grapes to make killer wine.

The Beckett brothers grew up in a wine family in Paso Robles and helped by washing barrels, punching down fermenting grapes, and working the bottling line. It was only natural that one day they would make their own wine.

Chronic Cellars' philosophy is to use the best, or 'chronic', grapes to make seriously good wine for people who don’t take themselves too seriously. They have partnered with neighbours and friends in Paso Robles to build an network of growers, allowing Josh to select the grapes he wants for all of his custom, intriguing blends, including this Purple Paradise. The labels are created by Joe Kalionzes, a childhood friend and artist whose style and graphic linocuts perfectly capture their double-take vision for the brand.

While the label of this wine and it's well-timed arrival in Ontario evokes images of Halloween, the vision for Purple Paradise actually appeared when they were in their own paradise - Mexico. Purple represents the juice, while Paradise represents how you feel when drinking it. Sit back, relax, and float away to your own paradise.

Tasting Note:

CHRONIC CELLARS PURPLE PARADISE 2017 - Paso Robles, California, USA (#012011) (D) - $21.95
This blend of 78% Zinfandel, 9% Petite Sirah, 7% Syrah, and 6% Grenache has a fresh, aromatic nose of cherries, spice, strawberry, and a touch brambly, surrounded by vanilla and cocoa notes. The full-bodied palate is confected with sweet spice and vanilla, followed by blueberry, cherry, and strawberry flavours. Acids are fresh and balanced, while tannins are supple with a touch of textural grip. Good length on the finish with sweet vanillin oak and some earthy characters. Crafted for mass appeal. Score: 85 pts