Piera 1899 Terre Magre (Friuli) Virtual Wine Tasting

In September, I had the pleasure of attending an exclusive virtual wine tasting via Zoom to taste the latest wines from Piera 1899's Terre Magre line of wines - a pure expression of Friuli. Leading the presentation and tasting were Anna Polon, Sales and Marketing Director, and she was joined by Gianpietro Poveglian, Oenologist at Piera 1899.

The wines of Terre Magre are produced by Piera 1899, a winery whose story begins in 1899 on a farm that was situated in the commune of Padua in northern Italy's Veneto wine region, when the first generation of the Martellozzo family entered the world of wine.

Today, the family business is led by Piera, the granddaughter of Giovanni Martellozzo. Grandfather Giovanni took his first steps in the world of wine during an important time in history, as he understood that the rise of new social classes would create demand for a different type of drink - wine. He seized the opportunity to make a wider audience appreciate wines from his territory, as well as those from other regions. Piera's operations stretched from Veneto to Friuli Venezia Giulia in the north, to Southern Italy, passing through Umbria. In the 1960s, Giovanni spent most of his time working on the countryside property located in Lison Pramaggiore, while leaving the main house in Padua to his children. Mario, one of five Martellozzo brothers, would lead the company towards the future by expanding production and taking sales beyond national borders. Mario always had a vision that his daughter, Piera, would be the future leader of the family business, and in 1992 that vision became a reality when he handed the entire company over to her.

With Piera at the helm, she aimed to distinguish the company's activities by working on the quality of the products, re-evaluating native varieties, and creating a very close bond with other territories, particularly in Triveneto. Since the 90s, the greatly overlooked native varieties of Raboso del Piave and Ribolla Gialla have been revived, while in 1998 Piera created their first line of organic wines.

In 2001, Piera 1899 acquired a company in the region of Friuli Venezia Giulia, a territory that was close to Piera. She decided to make this property her home and move the family business into the heart of Friuli Grave - an area known for the remarkable organoleptic characteristics of its vines which yield fragrant and aromatic wines thanks to strong seasonal and diurnal temperature variations. The ensuing adventure in Friuli began with an extensive analysis of the territory and its extraordinary biodiversity through a more complete mapping of the various winegrowing areas with the help of Gianpietro Poveglian, an Oenologist and Agronomist appointed to select the grapes for Piera's project. Open to innovation while respecting traditions, Piera would set a new course in the family's history, while becoming the face of the brand named after her - Piera 1899.

Today, while Piera 1899 is still family-owned, it is part of Gruppo Martellozzo, a group that also includes the brands Martellozzo and Blu Giovello. Gruppo Martellozzo was one of the first producers in Friuli, and it is currently made up of 26 professionals who work in synergy while forging a strong territorial identity of their wines. Interestingly, the company exports over 50% of their wines abroad, with Canada as the top export country with 45% exported to Canada.

The philosophy at Piera 1899 is based on expertise and quality, with the aim of bringing wines of territorial identity to the world. They invest in not only native varieties, but also international varieties that can aptly express the territory on which they are grown. Endowed with a deep knowledge of the terroir, Piera 1899 also has an eye towards the future. As one of the first wineries to believe in organic farming, Piera 1899 is an advocate for protecting the environment, while also being a pioneer of an approach based on sustainable agriculture.

Piera 1899 is situated within Friuli Grave DOC, a denomination within the wine region of Friuli Venezia Giulia. Friuli Grave is located at the foot of the Dolomites, an area sheltered from the cold, northern winds, that also benefits from the mitigating influence of the nearby Adriatic Sea to the south, thereby creating a microclimate that is particularly suitable for vine cultivation. Historically, this area has been cultivated with vines since the Roman Era. An area of about 7,500 hectares, the Grave is characterized by a steppe of alluvial origin called the Magredi - a rocky area that offers a unique landscape thanks to the particular microclimate and porous composition of the soil, where water flows between the stones and resurfaces in springs downstream. The natural landscape is distinguished by a plain and the erosive actions of the Meduna, Cellina, and Tagliamento rivers. The waters dragged huge amounts of limestone-dolomite material that was deposited downstream, along the riverbed. The result is more evident in the northern area known as Magredi, an area where the vine has found its ideal habitat with white pebbles in the vineyards that absorb the sun's heat, protects the plant, and favours a distinct seasonal temperature variation.

The range of Terre Magre wines faithfully express the wine heritage of Friuli Grave and embody Piera's philosophy. The labels of Terre Magre wines represent the territory, with the top edge representing the Dolomites, while just below are vineyards and pebbles which are embossed on to the label, and lastly, the lines represent the Meduna and Cellina rivers. Terre Magre wines are highly recognizable, mono-varietal wines characterized by good structure, drinkability, persistent fruity and mineral notes, distinct flavour, and typical scents of the territory. The grapes of each Terre Magre wine flourish in a naturally enchanting and splendid environment in Magredi.

I tasted 6 of the 11 wines in the Terre Magre line, and my clear favourites were both Pinot Grigio wines, and Friuli's rising star - Ribolla Gialla. All the wines in the Terre Magre line are vegan-friendly and vinified and aged in stainless steel.

Thank you to Piera 1899 and Wellcom Marketing for arranging the opportunity to taste these lovely wines. While these wines aren't currently available at the LCBO, in Ontario, they can be ordered through their Agent - Andrew Peller Import Agency.

Tasting Notes:

TERRE MAGRE RIBOLLA GIALLA 2022 - DOC Friuli Colli Orientali, Italy (XD)
Elegant and fresh, the medium+ intensity nose offers attractive aromas of white floral, melon, mandarin orange, honeysuckle, and white peach with some leesy mineral notes adding a savoury component to the bouquet. It has very good weight on the dry, medium-full bodied and textured palate with lovely, floral and citrusy aroma replays plus ripe apple and pear notes, supported by fresh, succulent acidity. It has a very pleasant, fine leesy texture on the mid-palate. The melon, honeysuckle, peach, orange citrus, and leesy mineral notes all appear right through to the long, balanced, and very satisfying finish. Score: 90+ pts

TERRE MAGRE SAUVIGNON 2022 - DOC Friuli, Italy (XD)
100% Sauvignon Blanc. Fresh, fragrant, and highly aromatic on the nose with ripe lemon/lime citrus, sage, tropical fruits such as kiwi, guava, and passion fruit aromas, plus notes of grass and herbs. It has good weight on the medium-full bodied and ripe palate with delicious lemon/lime citrus, sage, grassy, grapefruit, and tropical fruit flavour replays flecked with ripe, honeyed fruit notes. It has a fine, leesy textured mouthfeel that is supported by gentle acidity, while leesy mineral and lime citrus notes linger on the long, flavourful finish. Score: 89 pts

TERRE MAGRE PINOT GRIGIO 2022 - DOC Friuli, Italy (XD)
Aged on its lees until spring, this has a medium to medium-high intensity nose that offers attractive aromas of orange blossom, lemon citrus, and floral notes with hints of honey suckle, lemon peel, and herbal tones. It is impressively weighted on the medium+ to medium-full bodied, and nicely textured palate. It’s dry and ripe with lightly honeyed flavours layered over citrus, orange blossom, and floral notes, plus touches of sweet herbs and leesy minerals adding complexity. Crisp acidity is fresh and juicy, while leesy mineral and lemon peel notes linger on the long, textured finish. Score: 90+ pts

TERRE MAGRE L'ALTRO PINOT GRIGIO 2022 - DOC Friuli, Italy (XD)
A limited edition bottling of approx. 6,000 bottles, this was partially fermented with skins for 10-15 days and aged on its lees for 6-7 months. Pretty, pink salmon colour. The fragrant, medium-high intensity nose is elegant and quite complex with pink grapefruit, leesy mineral, citrus, and floral aromas joined by hints of melon, honeysuckle, and creamed corn. On the medium+ to medium-full bodied palate it is impressively weighted, concentrated, and dry with spiced flavours of pink grapefruit, citrus, melon, and floral characters. It has a very nice, chalky textured mineral mouthfeel on the mid-palate, plus fresh and vibrant acidity. Lovely leesy mineral notes linger on the long, juicy, and balanced finish, with excellent length. Score: 91+ pts

TERRE MAGRE PINOT NERO 2022 - DOC Friuli, Italy (XD)
Fresh and fruity nose delivers aromas of ripe red cherry, strawberry, and cranberry nuanced with earthy beetroot, spice, and a touch of tea leaf. The fruity notes continue on the light-to-mid-weighted palate with red fruited cran-cherry, strawberry, spice, earth flavours with herbal, mineral, and saline touches on the mid-palate. It’s supported by fresh acidity and elegant, light, fine, and dusty textured tannins. Savoury with mineral notes linger on the long, textured finish. Score: 89 pts

TERRE MAGRE MERLOT 2022 - DOC Friuli, Italy (#29821) (D) - $22.95
Unoaked, 100% Merlot with 8% appassimento style. The medium-high intensity aromatics are fragrant, open, and complex with fruit forward dark and red berries, cherry, black cherry, and currant aromas, plus some spices and dried herbs. It’s medium+ to medium-full bodied on the dry palate with delicious currant, black cherry, dark berry, and cocoa flavours with hints of dark plum and savoury, earthy undertones. It has a supple mouthfeel with well-structured tannins, while the fresh acidity hides the kiss of sweetness. Cocoa and savoury earth notes linger on the finish, with very good length. Score: 89 pts